CHRIS MARLOW COACHING TESTIMONIALS “I have examined, and sampled, several products and services aimed at freelance copywriters, and I must say “And with her excellent coaching program, she delivers on that promise. The knowledge I gained from Chris helped me achieve a 20% response rate on my very first targeted campaign. I have no doubt that the knowledge I gained from Chris will profit me for many years to come. If you are serious about success in this business, you would do well to hire Chris Marlow as your coach.” "I tried launching my copywriting business myself 6 months Now this is the way to start a freelance career! Thanks for all your help, Chris!" "As a new entrepreneur, I have found Chris Marlow's coaching invaluable. Although I was very confident in my former Marketing Communications Manager role, I sometimes feel like a fish out of water as a freelancer. Chris alleviates that feeling. Whenever I have a question, whether it's about how much to charge, what to do with a confidentiality agreement, or whether I've nailed a headline, Chris takes away the question mark. "By working with Chris, I've significantly honed my "Hi Chris, I dropped 300 letters yesterday before the mail went out. Today, I've received 3 (count 'em, three!) responses already! One just wanted me to fax the report, but the other two have set up meetings. I think we found my prospective clients' pain. "I’ve heard that the local ad community is talking about the 'big splash' I’m “Chris, what am I going to do with all this money that's headed my way? I'm beside myself with gratitude. It's been a long, hard walk, but I just kept putting one foot in front of the other.
"You have done more for me than you realize, in so many areas of my life. 'Thank you' seems inadequate in proportion to the enormity of what's happening. "More another time..." "Chris, your marketing expertise has helped me with my branding, newsletter marketing, positioning, and so much more. Thank you for being such a wonderful resource!" "Chris was extremely influential in helping me land my first big client. She helped me negotiate my fee and instructed me on how to handle the meeting. After that, she critiqued my copy and helped me turn in a project my client loved. Because of this, I have since done other jobs for this client with the same results."
"I work in a lot of different media: mail, web, email, print, packaging and more. But no matter what kind of piece it is, Chris always helps me look at it in a new and fresh way. You'll be a better writer after just one session... but why stop there?" “Chris, I wanted to fire off a quick email to thank you for your advice and support on Monday. I went in to see two clients y "My first bulky mailing went out to a hand-picked list of 400 marketing managers and directors in the UK, with a letter featuring my free report offer. Results after follow up calls? The bulky mailer proved a great memory jogger for busy execs and gatekeepers: 53 requests for the report, a 13.25% response! Thanks Chris!" "Chris, you were absolutely integral to helping me define not only my professional niche, but to help me discover how to pursue work that would bring joy and meaning to my life. “Because of you, I am living my dream of working with and for children. And you've given me all the marketing tools and techniques I need for marketing to make my business wildly successful.
“Here’s a brief update…. Everyone who read my bait piece thought it was great and I had many inquiries to buy it when it was finished as a full-length ebook. So I decided to finish the bait-piece turned ebook. “Then, [thanks to your help in structuring my landing page] I was invited to guest star in a teleconference on paralegal training. I got more inquiries from lawyers and paralegals that saw my website. “I’ve now been hired by a freelance paralegal and 2 lawyers to design and write copy for new websites. I’ve also been approached to write copy for some public relations material for lawyers. Now, if I get any more inquiries, I will have to put them on a waiting list!
"Hi Chris, I am happy to report that after receiving your guidance, I have finally managed (in my free moments while full-time raising my 2 year old daughter) to begin calling my carefully researched list of potential clients. Incredibly, on the first day of calling I managed to dial 28 numbers, and out of those 28 I got my first client! "Happy with my coaching? Oh my goodness, I am ecstatic with my coaching. You gave me great advice that I never would have thought of on my own, you showed me concrete plans to put my own ideas into action, and you helped me develop the self-confidence to market myself in the first place.
"Most of what I am learning about copywriting comes through trial and error, of course, and just doing it. However, I have an unfair advantage with you in my corner. As my coach, you have saved me so much time and energy. Just last week, your advice about that conference I was considering attending saved me $139 in registration fees! You are worth every penny, Chris. Thanks for making it so easy!"
"To me, the definition of an inspiring mentor is someone who is a top "If my personal life needs help, I turn to 'Dear Abby'... when my business needs help, I turn to 'Dear Chris'! I want to hear practical answers, do-able solutions, and ideas that make me think and see the possibilities. Unpretentious and straight-forward, Chris Marlow reminds me of why I got into this business in the first place: to focus on the things that help me make money! Thank you Chris."
"Even though I had a lot of corporate marketing and agency experience, I really didn't understand what it takes to be a free-lancer. Working with Chris opened my eyes and then some. Especially when I hit a low point and I had proposals out there but nothing was happening. When it comes to the business of copywriting, she's the guru!"
"I'm really glad you were there during my transition into freelance life. And you continue to motivate me and give me guidance while I decide where to focus my efforts. I know I'll be even more of a success than I am now if I continue to follow your suggestions." "I've learned much from you, and one of the most important things I've learned is how to align my values with my goals. I feel like nothing can hold me back now, Coach!"
"From one coach to another, thank you Chris for helping me break through a marketing block that has plagued me for a long time. Your advice to me was both timely and priceless!" "Dear Chris: You are so brilliant! And that's why I want to work with YOU. Great strategy move on your part. That is such a super idea you use to get business...I definitely want to do that when I start out. Thank you again for being so helpful to me." "Few people have another person’s best interest at heart the way you do. You are one of the most supportive people I’ve been privileged to know. I truly value the help you’ve given me, and your good advice." "Hi Chris, I am happy to report that after receiving your guidance, I have finally managed (in my free moments while full-time raising my 2 year old daughter) to begin calling my carefully researched list of potential clients. Incredibly, on the first day of calling I managed to dial 28 numbers, and out of those 28 I got my first client! "It helped me so much to talk with you and hear your perspectives; finding out another professional's evaluation of my work, and your ideas on a direction to go mean a lot. Thank you for sharing these files with me, and most of all, for listening and answering my questions, and having excellent ideas!" “Dear Chris, Yesterday morning I was thrilled to hear you say, ‘congratulations! You have your first copywriting job!’ It is due to your conscientious guidance and expertise that I have reached this milestone, and though I’m sure I face many more challenges as a budding copywriter, I am confident because with your coaching I know I will successfully overcome them. “If someone were to ask me about the educational effectiveness of your coaching program, as a professional educator I’d only have two words for you: ‘right on.’ I went through your entire copywriting program and you deserve a lot of credit for helping me land this first client! One of the things about you that helped me tremendously is your patient, hands-on instruction. “Maybe it’s just me, but coming from a non-sales oriented profession as I did, it has been extremely helpful to learn about marketing, sales, and copywriting from the bottom up and by doing it myself. With your caring guidance, I created small pieces of my copywriting life, building a strong foundation by uncovering potential niche areas, then drafting a USP about who I am as a copywriter. From scratch, we created my first copywriting sample: my professional website. At the same time, we analyzed the market in my niche, examined and gathered hundreds of names to create an in-house list, and began a sales campaign. “Thank you for sharing your professional knowledge and practical know-how with me! I have learned more from you than I would have from a book or an academic program, because you are a master in the field whose ability shines through in all you do.” "Thank you, Chris, for a very thought-provoking and inspiring conversation. It's apparent that you are an expert in your field, and have the skills and methods to help copywriters create successful businesses. I especially appreciate your emphasis on finding work that suits one's interests and values, not just on making money by writing random assignments. I have full confidence that you could help me refine my focus, hit my targets, and enjoy the process."
"You've been a big boost to my career, Chris. I'd recommend you as a Personal Coach to any copywriter who wants to get ahead in this business." “More than anything, I value your insight and feedback on specific projects. Remember that magalog project for the utility that you helped me with? Well that magalog project had a 34% closing rate. The sales letters that you helped me develop for that company ranged from 2% to 65% response rate. “I'm currently pitching an idea to that same company that includes a range of integrated projects. Thanks again Chris for your response and for ‘being there’ when I need insight.” “ I was having some second thoughts about all the work I put into the mailing, particularly the paper on the industry. But, that paper has positioned me as a specialist in the industry. The time and effort really paid off. “One company asked if I’d be willing to join them as a full time copywriter. The mailing has done a great job opening up doors. To date I received 8 responses for the paper. Two are pretty good leads. Thanks, again, for your help. ” “You've been a gem of inspiration, mind-set shaping and at times, carried me along to help me reach my goal. I'm really grateful for the coaching you have given me…You've given me a lot of powerful tools that include ‘a way of thinking’ when it comes to marketing myself.” "I did not get a chance to thank you at Bootcamp for your class--I wanted to let you know I found my niche. The questions not only helped me to define the niche I wanted to write for; they also revealed a few surprises for me. "An example, which I was not expecting: I have been learning to write long copy, and was fully prepared to use that skill. Imagine my surprise when I identified a preference for short copy during the exercises! I sat there scratching my head, thinking, 'Where the heck did THAT come from?' It was an opinion I hadn't even considered.
"I also realized that my ideal niche (Fundraising! Thanks, Niche Detective!) and my dreams of being wealthy don't exactly match; so I will have a "backup" niche as well. I chose catalog marketing for that, because I can put my short copy skills to good use there. (I realized that my creative writing skills are actually slowing me down in the long copy because I am always trying to find the "perfect" word--I can drive myself nuts.)-I will be using my longer copy for the fundraising, but it will be easier there because I am good at story leads. "I finally feel like I am making progress, thanks to you. Before your class, I really had no idea what I was going to do. Now I do, and I am very happy. Thank you again!"
"It was hard work and it was fun work. I learned far more ( and worked harder) in your course than I did during university courses I recently completed! "I will always be grateful for this course and having you as a coach! See you at the Coffee Klatch!"
"I don't regret my decision one bit. Why? Because the course paid for itself before I was even halfway through! I began applying some of the things I learned in the course to my marketing, and I immediately landed a $5000 job from an interested client. If that isn't proof that Chris's program works, then I don't know what is. This program will literally pay for itself 1000 times over and then some throughout my copywriting career. Enjoy!" "As a former coaching student of Chris Marlow, I was taught how to not just go after the jobs on places like Direct Response's job board--those that everyone else is going for. I learned how to evaluate businesses (by viewing their websites) that are in my niche and spending good amounts of money on copy. Well, a few months ago, I did just this: I researched a company that was in my niche and got the name of their editor. I researched her bio and found out that she was a former freelance copywriter herself! I left her a voicemail, adding this in to form a connection, and she called me back, leaving me the name of the managing editor to contact. I sent her a cover letter and directed her to my website that Chris helped me create. To make a long story short, I am working on my third project for them, and I was just hired for another project in a different department...this will bring my total earnings from them to over $5,000 in three months. And it further establishes my expertise in the area. Thanks, Chris, for your creative, unique, and effective marketing strategy!"
More testimonials upon request... |